Livetrend: Men Fresh Linen - Spring/Summer 23

Fresh Linen. Summer 23 is going to be all about feeling refreshed and reborn and about being ready for the next chapter. The pure feeling of clean sheets and the clean appeal that is associated with post-bathing or showering fuse into a design story that retains this hyper fresh sensation for the whole day. The focus on well-being and rest is integral to this concept and responds to more daring issues of our contemporary society, which have people feel burnt-out and anxious.

To introduce lightness, block stripes are returning in classic shades of blue for the distinct pyjama look or meet with silky satins to resonate an even more gentle boudoir moment. Handkerchief-like embroideries are the latest embellishment to focus on and fuse smoothly into this homey design narrative. Soft handles and tranquil color harmonies build the base for those reborn looks and a distinct focus on natural fibers, such as linen, cotton and hemp is emphasizing the desire for purity.

Matching sets, boxer-shorts and classic shirts are essentials, while more daring items like bathrobes and towel-like drapes can be introduced for more fashion-forward clients.

Data to drive Creativity.

Livetrend is a solution that offers 360° trend and market overview. Beyond inspirational and predictive contents, Livetrend provides you with diverse analysis of trend evolutions, from concepts, products, colors and details to prices, within the current fashion market. This information is crucial to adapt assortments and improve collection ranges to increase full-price sell-through and minimize overstocks. Master 2023 and contact Livetrend for the full menswear report.

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