Jigsaw cuts Black Friday prices for first time

Premium clothing brand Jigsaw has backtracked on its decision to shun Black Friday by offering 20% off selected product this week.

It had previously pledged not to discount in season, telling shoppers they could be confident that a jacket bought at the start of the season would remain at the same price until the end of the season.

However, it seems like the difficult trading conditions in the UK retail market have prompted the British brand to adapt its pricing strategy.

“A lot can happen in three years. The economic, political and retail landscapes have changed dramatically. And it would be a stubborn brand that refused to adapt accordingly,” Jigsaw said in a new pricing manifesto published on its website.

“We will continue to offer fantastic season-ending sales and reward our loyal customers throughout the season. In addition, we’ve listened to your feedback and stretched our pricing architecture to make our collection more accessible. We have also introduced occasional offers during the season for limited periods.

“What we haven’t done – and will not do – is compromise our quality. We value our sourcing principles, carefully-chosen fabrics and great design. We price honestly.”

The sales event, titled ‘Pre-Christmas Party’ offers 20% off selected men’s, women’s and children’s fashion.

Jigsaw cuts Black Friday prices for first time

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