Carlin Group - Our Favourites!- Childcare Trends - PE2017

While the special occasion products represent more than a third of childcare purchases, it is nowadays of vital importance that these market brands recreate the notion of desire.

To turn the product’s inherent functionality into attraction, the Carlin Group presents it’s creative directions for summer 17.

Romantic nomadism

Reinvent the everyday rules through an expression of freedom that mixes adventurous spirit and romantic discrepancy, is the premise of the trend, Tracks brings us to rethink the nomadic products: here the Moses basket is modernized by a  « small safari » print associated to braided straps, and the diaper bag is reinvented in a fun construction spirit with a pilling backpack system for adventurous urban.

Reinvented exoticism

More than ever products must produce emotions and arouse a feeling of euphoria that will last during the usage: the Paradise theme therefor proposes to dramatize the emotions through decoration. The idea is to create the surprise for the baby and the parents through multifunctional, ultra visual and hybrid products like this play rug/quilting in a patchwork of maxi madras checks and small redesigned Hawaiian prints, in toile de Jouy style.

Invigorating coordinates

A direction of new sensorial simplicity for the last theme named Breeze, that proposes to work around the notion of calmness finding its inspiration in the fresh minerals of the ocean.
In an invigorating style the bed linens are covered with coordinated mini shell prints for a high- summer, under the cover of “Zenitude”.  

Find all the creative directions of the season in the digital « KIDS » Trendbook! carlin-groupe.fr
 
* IDM sources 2015