Mango expands in Middle East, plans another 20 openings in next 6 months
Mango has established a strong presence in the Middle East, and plans to boost it even further in 2018. The Spanish fashion retailer is already present in 14 countries in the region, operating as of now 160 stores in this huge emerging market, on which it added 24 new addresses in 2017. Notably, it opened a couple in Doha, Qatar (in the Mirqab Mall and at Festival City), and others in Iran's capital Tehran and in Karmiel, Israel.
For 2018, the fast-fashion chain created in 1984 is planning to step on the gas even further, with about twenty further openings on the cards in the first six months of the year alone, in Israel, the UAEs and Qatar among others. In the Middle East, Mango is deploying stores from 600 to 900 m2, with a new interior layout, continuing with its strategy of mega-store openings which began in 2013.
In 2016, the region's sales accounted for 7% of Mango's global revenue, which was then equivalent to €2.26 billion. As the region's expansion plan progresses, the Middle East's share of Mango's global business will doubtlessly increase.
In 2017, Mango's sales volume via mobile and tablet was greater than that generated via pc, and during last year the Spanish group also launched its e-tail website in several Middle Eastern countries, undoubtedly leading to even stronger growth in the region.
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